In January 2002, during fierce price wars among cell phone companies, the largest mobile phone service provider in America launched its “Can You Hear Me Now?” campaign.  I’m sure you remember the television spots that followed the Verizon field tester – aka “Testman” – as he traveled across the country dropping in on locations ranging from the outlandish to the mundane.

In each spot he asked, “Can you hear me now?” into a mobile phone. After hearing affirmation, Testman replied, “Good!” and continued on his quest to validate the reliability of Verizon’s infrastructure into which $2-4 billion was invested annually….